I was supposed to spend this month taking care of the business end of my writing. That’s where my energy was supposed to be focused. Organizing all of my projects and my schedule and trying to figure out how to sell more books, most notably, how to sell the Yearly Special Edition.
Well, I managed part of that.
My projects are organized. I have a good idea how the next few months are going to play out schedule-wise.
But I’m really no closer to figuring out a selling plan than I was at the beginning of the month.
Here’s the deal.
I think I have a good enough position in the Internet world to throw out links to my ebooks. It costs me nothing and I don’t do it enough to annoy people or turn them off. If nothing comes from my tweets/posts, then I really didn’t waste anything. It’s easy and comfortable and guaranteed.
However, I have no position in the Real world and not enough position in the Internet world to try to sell a physical book. It’s easy to ask people to spend a buck or two on my words. It’s a lot harder for me to ask people to spend 10 or 12 bucks because I’m nobody. How can I say I’m worth it?
Because of this uncomfortable uncertainty I don’t want to make the monetary investment it would take for me to sell those books in the Real world. It’s available online and I could do the same ol’ link-and-leave-it maneuver, but there’s a bit of ego that really would like to shill this thing in a hands-on way. There’s a bigger bit of ego that would like to actually sign these books and give a few away as part of a contest that drums up readers and such.
There’s a bigger bit of practical sense that says I will lose my ass doing this. This bigger bit of practical sense points out that I’ve never been a good salesman, that I’m not exactly popular, that I’ve got no place to store unsold books, and that my credit card would probably be happier if I didn’t buy books I couldn’t sell.
I really envy people who can do this sort of thing. That can make this kind of investment and then pull it off. I just don’t have the skills for that, which hurts like road rash on your ass in the self-publishing world. Doesn’t look good to agents/publishers either when nowadays getting published means you do most of your own marketing.
I guess I’ll stick to what I know for now until I get a sign that I’m ready to scooch further out on the selling limb.
At least my credit card will appreciate it.