What’s My Stretchmarks Rebrand?

Remember when everyone started calling the stretchmarks gained in pregnancy “tiger stripes”? It was done in an effort to make child bearing folks feel better about the changes their body underwent while they were growing and birthing an entire human being. As a collective, we decided to change a flaw to a badge of honor. As well we should. Growing and birthing a person is kind of a big deal.

So, I have to ask…where’s my stretchmarks rebrand?

My first stretchmarks came from puberty, as did a lot of other people’s. Many of these faded marks on my hips I got as I entered my teens. These deep grooves on my breasts came from a late bloomer blossoming so fast that I went up multiple cup sizes in a year. What are these stretchmarks? Boob grooves? Growth charts? Puberty scars? Puberty is a pretty brutal time of life, anyway. Might as well show the stretchmarks as the warrior wounds they are.

And what about the stretchmarks I acquired through weight gain? Why should they be vilified? There are many tasty treats and lazy days behind some of those marks (a lot of depression, injury, and illness, too, but never mind the negative; we’re being positive here). What do we call those? Burrito bands? Cookie cracks? Buffet lines?

I ask these inane questions because stretchmarks are a mark of life. Most people have them. They are proof of growth during life. Why do they need a rebrand? Specifically, why are only one specific type of stretchmarks worthy of a rebrand?

As a society, we’re kind of hung up on exemptions. It’s okay to have stretchmarks as long as you’ve acquired them because of pregnancy. It’s okay to be fat as long as you’re fat a certain way (“curvy” with a tiny waist, flat stomach, and fat ass, also try not to be over a size 14) or you’re a “good” fatty because you’re actually healthy or you’re trying not to be fat. It’s okay to be old as long as you look younger than your age. It’s wild to think of how many of these sorts of societal standards have asterisks on them. Terms and conditions may apply.

In the long run, stretchmarks as a flaw is a bullshit concept. Pristine skin with no evidence of existence is yet another unattainable standard. As I said, many of us get marked in our early teens. Ruined before we begin, no chance at perfection. Of course, there’s no money to be made if we accept ourselves how we are, now is there? I’m not going to purchase a cream to fade my stretchmarks if they don’t bother me. There’s no means to keep us in our places either, so to speak. You can’t shame me for a flaw if I don’t have it, right? Can’t keep me small and insecure, can’t lower my value over a perceived defect if I don’t perceive it.

I’m going to take matters into my own hands. Rebrand my stretchmarks. Not because I think I need to or because I have to, but because I want to. I think it’ll be fun.

Now, if you’ll excuse me, I’m going to go learn to love my boob grooves and buffet lines.